Pitch Your Potential

Dr. Vicki Johnson’s book, Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities (Wiley, 2026), is an in-depth guide to her breakthrough MATCH ME Formula®, the 7 elements of a winning application. The Formula has helped thousands achieve dream jobs, top university spots, fellowships, and awards.

If you have been seeking a Formula to make a winning personal pitch, overcome mindset challenges, and become the most prepared applicant for dream opportunities, this book is your guide.