Ignite Tracks 2025

Ignite Tracks are like mini-courses you can take during the conference, designed to help you develop specific skills and materials. Each Track has 3 sessions which are carefully designed to build on each other, so pick a Track and stick with it!

Track 1: Present Your Platform

For people still trying to bring their platforms to their bios and LinkedIn.

Led by Hayley Nelson & Shelley Force Aldred

  • You’ve perfected your Platform — now it’s time to show the world! As a snapshot of who you are and what you bring to the table, the personal bio is small but mighty. Platform pros Hayley and Shelley will show you how to create a bio using language from your Platform so that you can make a great first impression every time.

  • Forget Instagram — for execs and entrepreneurs, LinkedIn is the landing spot for your digital presence and, when done right, an entryway into new connections and opportunities. In Session 2, Hayley and Shelley will show you how to upgrade your LinkedIn page using a killer combination of innovative AI tools and ideas from your Platform.

  • Constantly giving and receiving feedback is one of the things that makes our HiPower community so amazing! In this final session, participants will share their new and improved bios and LinkedIn pages with each other and give/receive constructive criticism.

Track 2: Build Your Brand

For people ready to take the next digital step with a website, effective LinkedIn posts, blogs and newsletters.

Led by Jory Des Jardins & Betsy Tong

  • If a tree falls in the forest and no one made a website, did it really happen? But seriously — the first step in establishing a personal brand is creating a website, and digital doyennes Jory and Betsy are here to help you create an outstanding page to showcase your unique expertise.

  • With thousands of posts crossing user’s feeds every day, how can you make an impression that stops the scroll? Jory and Betsy have mastered the art of the LinkedIn post, and they’re not here to gatekeep. In this session, they’ll share tips and tricks for writing effective LinkedIn posts to boost your engagement and reach.

  • Now that you know how to write a great post, the next step is deciding what to write about. In their final session, Jory and Betsy will help you brainstorm click-worthy topics for your next three blog posts. 

Track 3: Influence IRL

For those who are already active on LinkedIn (and other social media) and are ready to fully enter the public discourse with keynotes, press pages and books!

Led by Delida Costin & Maria Fernandez Guajardo

  • With the world online these days, it can be easy to neglect traditional media. But tried-and-true engagement strategies like keynotes, press pages, and books are classics for a reason! For those ready to expand their in-person influence, experienced speakers Delida and Maria will share strategies to develop your speaker profile and keynote topics.

  • What could you write the book on? It’s about time all of those great ideas made it out of the Notes app and into readers’ hands. Writing a book can seem daunting, but published authors Delida and Maria are here to help you take the first step by creating an outline.

  • Don’t let your headlines get buried in the endless stream of news! Delida and Maria will help you create a press page for your website, helping you to highlight your achievements and show people that you’re in the conversation.