Lena Cheng, MD
Managing Director, Best Friend Jack
I'm a marketing veteran with 18 years experience in healthcare marketing in several industries, including digital health/healthtech, genomics, artificial intelligence, telemedicine, and biopharma. Currently, I help health-tech companies with strategy-led marketing and branding services, including strategic narrative, marketing strategy, brand strategy, re-brands and brand refreshes, web design, content, and advertising. I also serve as a fractional Chief Marketing Officer for health-tech companies, building out marketing strategy, establishing KPIs and reporting, and managing employees and vendors.
open to
Board memberships, advisory roles, consulting opportunities
SPEAKING TOPICS
• Health-tech
• Digital health
• Marketing
• Branding