Sujata Neidig has over 25 years of experience in the semiconductor industry and has served in a variety of roles ranging from product engineering to marketing and business development. She is currently Director of Marketing for Wireless Connectivity MCUs. She also represents NXP on the Thread Group’s Board of Directors as the Vice President of Marketing, an industry alliance that provides an IP-based wireless mesh networking protocol designed for smart homes and buildings, and on the Zigbee Alliance’s Board of Directors as a Vice-Chair, a standards bearer of the open IoT. She earned a Bachelor of Science in Electrical Engineering from the University of Texas at Austin. Outside of work, Sujata is currently serving as President of the Young Men’s Service League Austin Four Points Chapter where she enjoys serving the community with her teenage son. She is also an avid runner, loves to read and enjoys cooking.