Shira is the Vice President of Consumer Experience at Freedom Financial Network where she is responsible for Product Management and Design for all aspects of the Consumer Experience. Shira’s expertise has been in building innovative consumer experiences across multiple industries (Real Estate, Automotive, Finance) and her passion is in inspiring and motivating teams to deliver the best and most delightful consumer experience that utilizes innovative technology to help consumers achieve their goals. In her 15+ years of experience, spanning across different industries and organizations, Shira has had a repeated success in building successful teams and driving business outcomes, with proven results in developing best in class experiences from initial concepts to over 100M unique consumers across multiple platforms. Before joining Freedom Financial Network, Shira led the consumer experience at TrueCar and Realtor.com, both companies are leaders in helping consumers find the right home and car and building both experience and backend technology to support it. She held multiple leadership roles at Yahoo, across Advertising, Media and Search. In her last role at Yahoo she led the Experience for the Search Result Page. She has a particular passion for helping other women succeed and influence through multiple programs. Her goal is to ensure that more industries become more diverse and women friendly. Shira earned her BA in Computer Science from the Academic College in Tel Aviv, Israel and her MBA from the University of California, Los Angeles, Anderson School of Business.