Renee Spertzel is a senior marketing professional with over 20 years of experience in business to business legal marketing. As Director of Regional Practice Development at JAMS, the largest private alternative dispute resolution (ADR) provider in the world, Renee works collaboratively to drive revenue by building the complex practices of ADR service providers through business development and marketing activities.
Renee works closely with executives and the marketing team at JAMS to lead, manage, and facilitate efforts that align with regional objectives and national initiatives. Renee’s responsibilities include leading the practice development team in the West Region, strategic business planning for both new and veteran ADR service providers, analysis of current business and potential opportunities, developing and executing marketing plans for regional and national practice areas, planning and executing events, researching and arranging sponsorships, facilitating client and prospective client outreach efforts, and working with public relations and advertising teams on digital marketing and media plans.
Renee has a proven track-record of using strong analytical and communication skills to develop and execute strategies unique to each specific company or individual goal. Renee constantly challenges herself to seek out new and innovative marketing and sales tools, as well as professional development opportunities, to grow and to drive results. Renee leads the West region of JAMS’s marketing team with passion and empathy, adapting training and professional development plans to each team member’s unique goals, empowering them to be their personal best.
Renee has a B.A. in economics from Trinity College in Hartford, Connecticut and was born and raised in inner city Boston. She’s called California home for over 20 years, and when not at work, enjoys volunteering in the community and spending time with her husband and kids. Her family has turned her into an avid basketball fan, and she’s personally committed to working in the community to empower young girls to confidently play team sports.