Jessica Shor

General Counsel, Vendavo

Most often described as a tenacious business partner, Jessica is known for her ability to overcome obstacles and simplify legal processes. Jessica has a proven track record of thinking outside of the box and balancing the importance of growing the business with protecting the brand. With extensive experience in multiple legal disciplines, including litigation, negotiations of complex commercial transactions, global compliance, privacy initiatives, and implementation of legal strategy, Jessica is a solution-oriented leader.

Jessica is the Vice President, Secretary & General Counsel at Vendavo, a multinational price optimization and management software company, enabling organizations to manage product pricing in a way that maximizes margin and profitability. She is responsible for M&A and strategic transactions, IP strategy, and worldwide legal operations. Prior to Vendavo, Jessica was Associate General Counsel at ForgeRock, where she led legal operations across APJ and the Americas.

Jessica began her career at a top law firm, Morrison and Foerster. In the Palo Alto office of Morrison and Foerster, Jessica led litigation and counseling related to IP and employment. From there, Jessica expanded her practice at two publicly traded companies, Visa and Ruckus. At Visa, she led complex negotiations, product launches, marketing and integration efforts for newly acquired subsidiaries. She expanded her responsibilities at Visa by initiating and managing a Pro-Bono program that continues to serve individuals across the Bay area. After Visa, Jessica joined Ruckus, where she had management responsibility for worldwide compliance and regulatory matters.

In addition to her leadership in the legal community, Jessica served two terms as President of Leading Women in Technology, a non-profit dedicated to empowering women to advance in their careers. During her term as President, Jessica grew the organization from a single chapter with 50 members to four separate city chapters with an annual gain of 200 members. Jessica continues to serve on the Board and plays an active role in the organization.

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