Ambra Wellbeloved

Chief Operating Officer, Aprio Coud

Ambra Wellbeloved is the VP US Business Operations & Strategy for Xero, one of the fastest growing Software as a Service (SaaS) companies globally and winner of Forbes #1 World’s Most Innovative Growth company 2014 and 2015. As a cross-functional leader, Ambra is responsible for growing the North Americas business by driving alignment on strategy through to execution, building foundational processes and infrastructure for scale and managing new strategic initiatives.

Prior to joining Xero, Ambra served as Vice President of Business Operations at Viacom where she was responsible for driving substantial revenue through media partnerships and subscription businesses while also managing team and operating efficiencies for the Nickelodeon games group.

Before that she was an executive and early employee at digital media start-up AtomShockwave which sold to Viacom in 2006. She started her career in technology at DNA/Publicis, Sony Signatures, Organic Inc. and Shockwave Macromedia helping build their digital businesses.

Ambra has extensive experience in general management and operations, strategy, product, marketing, people & team leadership, and organizational development for both early stage and mature companies. She holds a B.S. in Political Science, French Minor and Certificate International Studies from the University of Utah. Her passion for innovative technology and business brought her to San Francisco where she has lived and worked since the early 90’s “dot-com” tech rush.